NBA Live 09 is the 2008 installment in the NBA Live series developed and published by Electronic Arts. It was released on October 7, 2008. It features Tony Parker of the San Antonio Spurson the cover (this is Parker's 2nd appearance on the cover (Parkerappeared on the international version of NBA Live 2005). The Wii version of the game, developed by HB Studios, is titled NBA Live 09 All-Play and launched under EA Sports' new All-Play brand exclusive to the platform.